Google Ads offers a variety of objectives that advertisers can choose from based on their specific marketing goals. Here are some of the main objectives available in Google Ads:

Increase Website Traffic: This objective focuses on driving more visitors to your website. It is useful when you want to generate awareness, promote content, or attract potential customers to explore your offerings.

Generate Leads: This objective aims to capture user information, such as email addresses or contact details, to build a database of potential customers. It is commonly used for newsletter sign-ups, free trial registrations, or to encourage users to request more information.

Boost Sales: If your primary goal is to increase product sales or generate revenue, this objective is ideal. You can create campaigns that showcase your products or services, highlight promotions or discounts, and drive conversions directly on your website.

Increase Brand Awareness: This objective is focused on expanding brand visibility and recognition. It aims to reach a wide audience and increase the exposure of your brand, products, or services. It is particularly useful for new businesses or those trying to establish their presence in the market.

Drive Store Visits: This objective is applicable to businesses with physical locations. It aims to attract local customers by driving foot traffic to your physical stores. Google Ads leverages location targeting and other features to reach potential customers in proximity to your store.

Promote App Installs or Engagement: If you have a mobile application, this objective helps you increase app installations or encourage existing users to engage with your app. You can create campaigns that drive app downloads, encourage in-app actions, or promote specific features.

Increase Video Views: This objective focuses on promoting video content and increasing views on platforms like YouTube. It is effective for brand storytelling, product demonstrations, tutorials, or any video content aimed at engaging and captivating your audience.

Raise Social Engagement: With this objective, you can increase social engagement and interaction with your brand. It involves promoting social media posts or content to drive likes, shares, comments, or follows on platforms like Facebook, Instagram, or Twitter.

These objectives are not mutually exclusive, and you can combine them based on your overall marketing strategy. Google Ads allows advertisers to set specific objectives for each campaign and provides tools and metrics to measure and optimize performance accordingly.